Core focus: Translating complex insurance technology into clear, compelling brand experiences across web, campaigns, events, sales enablement, and video.

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bolt is an insurance technology company with a complex suite of products spanning AI, agency software, embedded insurance, and digital distribution.

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My role evolved beyond traditional brand design into a hybrid creative and product marketing function. I partnered with Product, Marketing, Sales, Events, and external teams to translate complex products and business objectives into visual stories that could work across the entire customer journey.

 

My work spanned:

• Brand -  Visual identity · Brand systems · Templates

• Digital - Website · Landing pages · Email · Digital advertising

• Product - Product storytelling · Demos · UX · Product launches

• GTM - Campaigns · Sales enablement · Product positioning

• Video - Explainers · Product demos · Training · Social

  • A selection of videos can be viewed individually: Access | Product Overview, Embedded Insurance with Entrata, Platform Demo & Presentation