A local launch event was held at Cosmic Coffee + Beer Garden in partnership with Austin Pets Alive!, Independence Brewing, Barkin' Creek Dog Kitchen & Bath to help real dogs while promoting Furiends, a mobile game that features augmented reality dogs.

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Below are a partial collection of assets created by me including paid ads on social, product photography, and event design.

These pieces were part of the launch campaign that:

• gathered over 2.7 million impressions across Facebook and Instagram

• led to over 10k downloads within one week of launching on the App Store

• created a 60% app install conversion rate, maintained for several months post-launch

• established an average cost per install of $0.13 across the United States, Canada, and Australia

• organically reached over 17,300 Facebook users on the launch event page

• helped puppies from Austin Pets Alive! find loving homes